Privacy Policy

1. Data Controller

The controller responsible for data processing on this website is:

BIANCA XENIA
Schlossstraße 116
3008 Bern
Switzerland

Email: hello@biancaxenia.com

Swiss UID: CHE-132.392.360
German VAT ID: DE450666068

2. General Information

Protecting your personal data is important to us.

We process your personal data confidentially and in accordance with applicable data protection laws, including the General Data Protection Regulation (GDPR), the Swiss Federal Act on Data Protection (FADP), and other applicable data protection regulations.

This Privacy Policy explains what personal data we collect, how we use it, and the rights you have regarding your data.

3. Collection of Personal Data

We collect personal data particularly when you:

  • Visit our website
  • Place an order
  • Create a customer account
  • Subscribe to our newsletter
  • Contact us
  • Participate in promotions or giveaways
  • Interact with our website

The personal data processed may include:

  • First and last name
  • Billing and shipping address
  • Email address
  • Telephone number
  • Payment information
  • Order history
  • IP address
  • Device and browser information
  • Website usage data

4. Purposes of Data Processing

We process personal data for the following purposes:

  • Providing and operating our website
  • Processing orders
  • Payment processing
  • Shipping products
  • Customer service and communication
  • Fraud prevention
  • Marketing activities
  • Sending newsletters
  • Website analytics and optimization
  • Compliance with legal obligations

5. Legal Basis for Processing

Where the GDPR applies, personal data is processed on the basis of:

  • Article 6(1)(a) GDPR (Consent)
  • Article 6(1)(b) GDPR (Performance of a Contract)
  • Article 6(1)(c) GDPR (Legal Obligation)
  • Article 6(1)(f) GDPR (Legitimate Interests)

Our legitimate interests include, in particular, the security, optimization, and economic operation of our online services.

6. Orders and Payment Processing

To process orders, we collect and process the personal data necessary for fulfilling the purchase contract.

Payment processing is carried out through the selected payment service providers.

These may include:

  • Shopify Payments
  • PayPal
  • Apple Pay
  • Google Pay
  • Other payment providers offered during checkout

The respective payment providers process personal data independently in accordance with their own privacy policies.

7. Shipping Providers

To deliver your order, we share the necessary information with the relevant shipping provider.

This may include:

  • Name
  • Delivery address
  • Email address
  • Telephone number (where required)

The processing is carried out solely for the purpose of delivering your order.

8. Hosting and Shopify

Our online store is operated through Shopify Inc. and/or Shopify International Limited.

Shopify provides the e-commerce platform through which we offer our products and services.

As part of Shopify's services, personal data may be processed and stored on servers located within and outside the European Union.

Where required, data transfers are carried out on the basis of appropriate safeguards in accordance with applicable data protection laws.

Further information can be found in Shopify’s Privacy Policy.

9. Cookies and Similar Technologies

Our website uses cookies and similar technologies.

These technologies are used in particular to:

  • Ensure the technical functionality of the website
  • Provide shopping cart functionality
  • Store user preferences
  • Analyze website usage
  • Optimize marketing activities

Where legally required, non-essential cookies are used only with your consent through our cookie banner.

You may modify or withdraw your consent at any time.

10. Analytics and Marketing Tools

Google Analytics

Where used, we utilize Google Analytics, a web analytics service provided by Google Ireland Limited.

Google Analytics helps us understand how visitors interact with our website and enables us to improve our services.

Meta Pixel

We use the Meta Pixel provided by Meta Platforms Ireland Limited.

The Meta Pixel helps us measure the effectiveness of our advertising campaigns on Facebook and Instagram and optimize our marketing efforts.

Microsoft Clarity

We use Microsoft Clarity, an analytics service provided by Microsoft Corporation.

Microsoft Clarity helps us understand how visitors use our website. This may include the processing of click behavior, scrolling behavior, mouse movements, technical device information, browser information, and session-related data.

Shopify Analytics

We use analytics tools provided by Shopify to evaluate the use of our online store and improve the user experience.

Where legally required, these analytics and marketing tools are used only with your consent.

11. Newsletter

If you subscribe to our newsletter, we will use your email address to send you information about new products, collections, offers, and updates.

Subscription is based on your consent.

A double opt-in procedure may be used to verify your subscription.

You may withdraw your consent at any time with future effect by using the unsubscribe link contained in our emails or by contacting us directly.

12. Contacting Us

If you contact us by email or through a contact form, we process the information you provide solely for the purpose of handling your inquiry and communicating with you.

13. Data Retention

We retain personal data only for as long as necessary to fulfill the purposes for which it was collected or as required by applicable legal obligations.

Tax and accounting-related data may be retained in accordance with statutory retention periods.

14. International Data Transfers

As part of our business operations, personal data may be transferred to countries outside Switzerland or the European Economic Area (EEA).

Where required, we ensure that appropriate safeguards are in place, including:

  • Adequacy decisions
  • Standard Contractual Clauses (SCCs)
  • Other legally recognized transfer mechanisms

15. Data Security

We implement appropriate technical and organizational measures to protect personal data against loss, misuse, unauthorized access, alteration, or disclosure.

Our website uses SSL/TLS encryption to ensure secure data transmission.

16. Your Rights

Subject to applicable data protection laws, you may have the following rights:

  • Right of access
  • Right to rectification
  • Right to erasure
  • Right to restriction of processing
  • Right to data portability
  • Right to object
  • Right to withdraw consent at any time

To exercise your rights, please contact us at:

hello@biancaxenia.com

17. Right to Lodge a Complaint

If you believe that the processing of your personal data violates applicable data protection laws, you have the right to lodge a complaint with the relevant supervisory authority.

For Switzerland, this is primarily the:

Federal Data Protection and Information Commissioner (FDPIC)

18. Changes to this Privacy Policy

We reserve the right to amend this Privacy Policy at any time in order to reflect changes in legal requirements or our services.

The current version is always available on this website.

19. Contact

BIANCA XENIA
Schlossstraße 116
3008 Bern
Switzerland

Email: hello@biancaxenia.com

Swiss UID: CHE-132.392.360
German VAT ID: DE450666068