For cleaner oceans, fewer nets and more ocean awareness – Fashion with purpose.
Privacy Policy
1. Data Controller
The entity responsible for data processing on this website is:
BIANCA XENIA
Schlossstraße 116
3008 Bern
Switzerland
Email: hello@biancaxenia.com
Swiss VAT Number: CHE-132.392.360
German VAT Number: DE450666068
2. General Information
Protecting your personal data is important to us. We process your personal data confidentially and in accordance with applicable data protection laws, including the General Data Protection Regulation (GDPR), the Swiss Federal Act on Data Protection (FADP), and other applicable data protection regulations.
This Privacy Policy explains what personal data we collect, how we use it, and the rights you have regarding your personal data.
3. Collection of Personal Data
We collect personal data when you:
- visit our website,
- place an order,
- create a customer account,
- subscribe to our newsletter,
- contact us,
- participate in giveaways, promotions, or campaigns,
- interact with our website.
The personal data we process may include:
- First and last name
- Billing and shipping address
- Email address
- Telephone number
- Payment information
- Order history
- IP address
- Device and browser information
- Website usage data
4. Purposes of Data Processing
We process personal data for the following purposes:
- Providing and operating our website
- Processing and fulfilling orders
- Payment processing
- Shipping products
- Customer service and communication
- Fraud prevention
- Conducting marketing activities
- Sending newsletters
- Analyzing and improving our website
- Complying with legal obligations
5. Legal Basis for Processing
Where the GDPR applies, personal data is processed on the following legal bases:
- Article 6(1)(a) GDPR – Consent
- Article 6(1)(b) GDPR – Performance of a contract
- Article 6(1)(c) GDPR – Compliance with legal obligations
- Article 6(1)(f) GDPR – Legitimate interests
Our legitimate interests include, in particular, ensuring the security, optimization, and efficient operation of our online services.
6. Orders and Payment Processing
To process orders, we collect and process the personal data necessary to fulfill your purchase.
Payments are processed through the payment providers selected during checkout, which may include:
- Shopify Payments
- PayPal
- Klarna
- Apple Pay
- Google Pay
- Other payment providers offered at checkout
These providers process personal data independently in accordance with their own privacy policies.
7. Shipping Providers
To deliver your order, we share the necessary information with the relevant shipping provider.
This may include:
- Name
- Shipping address
- Email address
- Telephone number (where required)
Data is shared solely for the purpose of delivering your order.
8. Hosting and Shopify
Our online store is hosted by Shopify Inc. and/or its European subsidiary, Shopify International Limited.
Shopify provides the e-commerce platform that enables us to sell our products and services.
Personal data may be processed on servers located within and outside the European Union.
For more information, please visit:
https://www.shopify.com/legal/privacy
9. Cookies and Similar Technologies
Our website uses cookies and similar technologies.
Cookies are used to:
- Ensure the technical functionality of the website
- Provide shopping cart functionality
- Store user preferences
- Analyze website usage
- Improve marketing activities
You may manage your cookie preferences at any time through our cookie banner or your browser settings.
10. Analytics and Marketing Tools
Google Analytics
Where applicable, we use Google Analytics, a web analytics service provided by Google Ireland Limited.
Google Analytics helps us understand how visitors use our website and allows us to improve our services and user experience.
For more information:
https://policies.google.com/privacy
Meta Pixel
We use the Meta Pixel provided by Meta Platforms Ireland Limited.
The Meta Pixel allows us to measure the effectiveness of our advertising campaigns on Facebook and Instagram and to optimize our marketing efforts.
For more information:
https://www.facebook.com/privacy/policy
Microsoft Clarity
We use Microsoft Clarity, a service provided by Microsoft Corporation.
Microsoft Clarity helps us understand how visitors interact with our website. The following information may be collected and processed:
- Click behavior
- Scrolling activity
- Mouse movements
- Session recordings
- Technical device information
- Browser information
This information is used to analyze and improve our website and services.
For more information:
Microsoft Privacy Statement:
https://privacy.microsoft.com/privacy-statement
Shopify Analytics
We use Shopify Analytics to evaluate the performance and usage of our online store and to improve the customer experience.
Where required by law, these analytics and marketing tools are used only on the basis of your consent.
11. Newsletter
If you subscribe to our newsletter, we will use your email address to send you information about new products, collections, promotions, and company updates.
Subscription is based on your consent.
You may withdraw your consent at any time by clicking the unsubscribe link included in every newsletter or by contacting us directly.
12. Contacting Us
If you contact us by email or through a contact form, we process the information you provide in order to respond to and handle your inquiry.
Your data will only be used for communication and processing your request.
13. Data Retention
We retain personal data only for as long as necessary to fulfill the purposes described in this Privacy Policy or to comply with legal obligations.
Business, accounting, and tax-related records may be retained for longer periods where required by applicable law.
14. International Data Transfers
As part of our business operations, personal data may be transferred to countries outside Switzerland or the European Economic Area (EEA).
Where required, we ensure that appropriate safeguards are in place, including:
- Adequacy decisions
- Standard Contractual Clauses (SCCs)
- Other legally recognized transfer mechanisms
15. Data Security
We implement appropriate technical and organizational measures to protect personal data against loss, misuse, unauthorized access, disclosure, alteration, or destruction.
Our website uses SSL/TLS encryption to ensure the secure transmission of data.
16. Your Rights
Subject to applicable data protection laws, you have the following rights:
- Right of access
- Right to rectification
- Right to erasure
- Right to restriction of processing
- Right to data portability
- Right to object
- Right to withdraw consent at any time
To exercise your rights, please contact us at:
17. Right to Lodge a Complaint
If you believe that the processing of your personal data violates applicable data protection laws, you have the right to lodge a complaint with a competent supervisory authority.
For Switzerland, the competent authority is:
Federal Data Protection and Information Commissioner (FDPIC)
18. Changes to this Privacy Policy
We reserve the right to update or amend this Privacy Policy at any time to reflect changes in legal requirements or our services.
The current version will always be available on this website.
19. Contact
BIANCA XENIA
Schlossstraße 116
3008 Bern
Switzerland
Email: hello@biancaxenia.com
Swiss VAT Number: CHE-132.392.360
German VAT Number: DE450666068
